Obermatt

Flags

Financial distress

Creative Realities

NAQ:CREX · US22530J3095
MediaSmall

360

9
EV / EBIT3
Price / Owner Earnings75
Owner Earnings Yield1
Dividend Yield1
Price/Sales63
EV / Gross Profit30
Price/Book14
Return on Capital7
Cash Return on Capital14
Return on Equity6
EBIT Margin6
Gross Profitability28
Accruals5
Owner Earnings Margin12
Sales growth100
Profit Growth93
Owner Earnings Growth1
Reinvestment20
Price momentum66
Debt load40
Refinancing41
Debt Payback1
Liquidity15
Analyst ratings100
Opinion Changes50
Price Target Upside89
Market mood61
Value Creation4/20not creating value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Creative Realities doesn't consistently earn more than its cost of capital, so it isn't yet creating shareholder value.

Profile

CountryUSA
IndustryMedia
SizeSmall
TypePublic Company
ExchangeNASDAQCM
Employees126
Websitecri.com
ISINUS22530J3095
Last UpdateApr 2, 2026
Themes
Ad ServerAd NetworkDigital MediaAd TargetingAdvertisingMarketingShopping

Description

Creative Realities, Inc. (Creative Realities) provides digital signage and media solutions in North America. The company’s solutions enhance communications in a wide-ranging variety of out-of-home environments, key market segments and use cases, inc…

Analysis

Weak and unloved

Creative Realities, Inc. is weak and unloved: below-average business metrics and a price that reflects that disappointment.

Valuation data is not available for this company.

The trajectory is moderate and the balance sheet is fragile. The company scores 4/20 on our value-creation score: not creating value. Analysts lean positive.

Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
49
2026

All-time high

77

Mar 2026

All-time low

49

Jun 2026

Average rank

63

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
63
Price/Earnings
39
Price/Book
14
Dividend Yield
1
Value (overall)
10

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →