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Flags

Financial distress

comScore

NSQ:SCOR · US20564W2044
MediaSmall

360

18
Profit price81
Owner Earnings Yield1
Dividend Yield1
Price/Sales96
EV / Gross Profit81
Price/Book76
Return on Capital29
Cash Return on Capital32
Return on Equity22
EBIT Margin28
Gross Profitability60
Accruals49
Owner Earnings Margin28
Sales growth29
Profit Growth79
Long-Term EPS Growth14
Reinvestment55
Price momentum65
Debt load43
Refinancing4
Debt Payback1
Liquidity55
Analyst ratings16
Opinion Changes50
Price Target Upside34
Market mood5
Value Creation4/20not creating value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

comScore doesn't consistently earn more than its cost of capital, so it isn't yet creating shareholder value.

Profile

CountryUSA
IndustryMedia
SizeSmall
TypePublic Company
ExchangeNASDAQGS
Founded1999
Employees1,143
Websitecomscore.com
ISINUS20564W2044
Last UpdateApr 2, 2026
Indices
NASDAQ (USA)
Themes
Digital MediaContent CreationAd NetworkCustomer AnalyticsBrand MarketingArtificial IntelligenceConsumer ResearchText AnalyticsData IntegrationPredictive AnalyticsAd TargetingVideo AdvertisingAnalyticsConsumerSaaSSocial Media MarketingTest and Measurement

Description

comScore, Inc. (‘Comscore’) operates as a global information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The company creates its products using a global data platform that com…

Analysis

Middle-of-the-road

comScore, Inc. is a middle-of-the-road business: neither the economics nor the price stand out from the peer group.

Valuation data is not available for this company.

The trajectory is tepid and the balance sheet is adequate. The company scores 4/20 on our value-creation score: not creating value. Analyst sentiment is cautious.

What to watch: A large part of the company's book value is the price paid for past acquisitions. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
18
2023202420252026

All-time high

35

Jan 2025

All-time low

5

Jan 2023

Average rank

16

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
96
100
48
97
Price/Earnings
38
97
75
63
Price/Book
76
91
89
100
Dividend Yield
1
1
1
1
Value (overall)
74
100
67
89

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →