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Primis Financial

NMQ:FRST · US74167B1098
BanksSmall

360

96
Profit price95
Cash yield63
Price/Sales84
EV / Gross Profit62
Price/Book95
Returns on capital51
Profit margins—
Cash Conversion6
Accruals13
Owner Earnings Margin43
Sales growth87
Profit Growth17
Owner Earnings Growth100
Reinvestment54
Price momentum94
Debt load14
Debt serviceability94
Liquidity6
Analyst ratings91
Opinion Changes50
Price Target Upside87
Market mood49
Value Creation13/20creating some value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Primis Financial clears its cost of capital, but the record is mixed across the five tests. Real value creation, just not yet consistent.

Based on 3/5 components.

Profile

CountryUSA
IndustryBanks
SizeSmall
TypePublic Company
ExchangeNASDAQGM
Employees286
Websiteinvestors.primisbank.com
ISINUS74167B1098
Last UpdateApr 2, 2026
Indices
NASDAQ (USA)Sound Pay Practices (USA)
Themes
Financial Services

Description

Primis Financial Corp. (Primis) operates as the bank holding company for Primis Bank that provides a range of financial services to individuals and small and medium-sized businesses. As of December 31, 2025, Primis Bank had various full-service bran…

Analysis

Hidden champion

Primis Financial Corp. is what we call a hidden champion: a strong business that the market is not pricing as one.

The price is attractive. You pay 7.0× its owner earnings: the cash an owner could take out each year, which is in the historically attractive zone.

The trajectory is moderate and the balance sheet is fragile. The company scores 13/20 on our value-creation score: creating some value. Analysts lean positive.

What to watch: Some accounting patterns deserve a closer look. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
94
2023202420252026

All-time high

100

Mar 2026

All-time low

7

Jan 2023

Average rank

64

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
84
95
69
55
Price/Earnings
87
100
89
23
Price/Book
95
95
93
92
Dividend Yield
63
71
75
79
Value (overall)
92
97
99
99

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →