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Flags

Financial distress

WH Smith

LSE:SMWH · GB00B2PDGW16
Specialty RetailMedium

360

14
EV / EBIT47
Price / Owner Earnings79
Owner Earnings Yield1
Dividend Yield1
Price/Sales41
EV / Gross Profit52
Price/Book22
Return on Capital73
Cash Return on Capital14
Return on Equity12
EBIT Margin83
Gross Profitability75

Cash truth not applicable for financial companies.

Sales growth47
Profit Growth56
Long-Term EPS Growth69
Reinvestment38
Price momentum7
Debt load9
Refinancing45
Debt Payback1
Liquidity38
Analyst ratings28
Opinion Changes50
Price Target Upside36
Market mood57

Profile

CountryUK
IndustrySpecialty Retail
SizeMedium
TypePublic Company
ExchangeLSE
Founded2004
Employees2,758
Websitewhsmithplc.co.uk
ISINGB00B2PDGW16
Last UpdateApr 2, 2026
Indices
FTSE 250 (United Kingdom)FTSE 350 (United Kingdom)FTSE All Shares (United Kingdom)Renewable Energy Users
Themes
TourismBusiness TravelRetailService IndustryTravel

Description

WH Smith PLC (WH Smith) operates as a retailer and provides a range of goods and services, primarily through its diverse segments within the Travel and High Street divisions. The company is known for its extensive footprint in retailing, particularly…

Analysis

Middle-of-the-road

WH Smith PLC sits in the middle of our grid: average quality, average price, no obvious signal in either direction.

Valuation data is not available for this company.

Growth is tepid; the safety picture is stretched.

No flags apply to this company at this time: accounts, balance sheet, and cash quality all pass. A clean bill of health is meaningful, not just the absence of a warning. This analysis describes numbers; it is not investment advice.

360° rank · history

1007550250
12
2023202420252026

All-time high

50

Jan 2024

All-time low

6

Nov 2025

Average rank

25

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
41
20
23
24
Price/Earnings
56
55
31
19
Price/Book
22
30
19
16
Dividend Yield
1
80
70
62
Value (overall)
16
79
28
25

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →