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Kogan.com

ASX:KGN · AU000000KGN2
Internet & Direct Marketing RetailSmall

360

48
EV / EBIT67
Price / Owner Earnings89
Owner Earnings Yield1
Dividend Yield75
Price/Sales42
EV / Gross Profit64
Price/Book13
Return on Capital74
Cash Return on Capital8
Return on Equity6
EBIT Margin29
Gross Profitability96
Accruals95
Owner Earnings Margin14
Sales growth46
Profit Growth26
Long-Term EPS Growth17
Reinvestment34
Price momentum52
Debt load66
Refinancing19
Debt Payback1
Liquidity48
Analyst ratings39
Opinion Changes50
Price Target Upside81
Market mood73
Value Creation8/20creating some value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Kogan.com clears its cost of capital, but the record is mixed across the five tests. Real value creation, just not yet consistent.

Profile

CountryAustralia
IndustryInternet & Direct Marketing Retail
SizeSmall
TypePublic Company
ExchangeASX
Founded2016
Websitekogancorporate.com
ISINAU000000KGN2
Last UpdateApr 2, 2026
Index & Theme
Video Games

Description

Kogan.com Ltd operates as an online retailer and marketplace. The company specializing in consumer electronics products as well as offering services for households of consumers. This company focuses on in-house brands alongside third-party products.…

Analysis

Middle-of-the-road

Kogan.com Ltd sits in the middle of our grid: average quality, average price, no obvious signal in either direction.

Valuation data is not available for this company.

Growth is moderate; the safety picture is adequate. The company scores 8/20 on our value-creation score: creating some value.

No flags apply to this company at this time: accounts, balance sheet, and cash quality all pass. A clean bill of health is meaningful, not just the absence of a warning. This analysis describes numbers; it is not investment advice.

360° rank · history

1007550250
10
2023202420252026

All-time high

27

May 2024

All-time low

1

Mar 2026

Average rank

13

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
42
45
38
51
Price/Earnings
35
47
5
23
Price/Book
13
26
32
30
Dividend Yield
75
85
70
38
Value (overall)
32
53
29
17

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →