Obermatt

Baidu

NSQ:BIDU · US0567521085
Interactive Media & ServicesXX-Large

360

25
EV / EBIT26
Price / Owner Earnings1
Owner Earnings Yield28
Dividend Yield1
Price/Sales28
EV / Gross Profit35
Price/Book66
Return on Capital19
Cash Return on Capital30
Return on Equity29
EBIT Margin33
Gross Profitability5
Cash Conversion86
Accruals21
Owner Earnings Margin28
Sales growth40
Profit Growth94
Long-Term EPS Growth29
Owner Earnings Growth20
Reinvestment56
Price momentum91
Debt load47
Refinancing35
Debt Payback100
Liquidity26
Analyst ratings76
Opinion Changes50
Price Target Upside72
Market mood63
Value Creation8/20creating some value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Baidu clears its cost of capital, but the record is mixed across the five tests. Real value creation, just not yet consistent.

Profile

CountryChina
IndustryInteractive Media & Services
SizeXX-Large
TypePublic Company
ExchangeNASDAQGS
Founded2000
Employees5,351
Websitebaidu.com
ISINUS0567521085
Last UpdateApr 2, 2026
Themes
Search Engine OptimizationArtificial IntelligenceMachine LearningVideo StreamingContent CreationNatural Language ProcessingSpeech RecognitionCloud InfrastructureData Centers and FacilitiesDigital MediaGenAIStreaming Media

Description

Baidu, Inc. (Baidu) is a leading artificial intelligence (AI) company with a strong internet foundation. The company is in the midst of a broad-based platform shift driven by generative AI and foundation models that is set to revolutionize every ind…

Analysis

Hope premium

Baidu, Inc. is priced well ahead of what the underlying numbers justify, a pattern we describe as a hope premium.

On valuation, the picture is expensive. The owner-earnings multiple stands at 367.1×; owner earnings: the cash an owner could take out each year. The implied growth embedded in that price is around 47% a year, against analyst forecasts of 6%. The market is pricing in far more than analysts expect: heroic expectations.

Growth is moderate; the safety picture is adequate. The company scores 8/20 on our value-creation score: creating some value.

Flags to be aware of: Some accounting patterns deserve a closer look. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
50
2026

All-time high

50

Jun 2026

All-time low

29

Mar 2026

Average rank

40

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
28
Price/Earnings
34
Price/Book
66
Dividend Yield
1
Value (overall)
22

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →