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Sturm, Ruger & Company

NYQ:RGR · US8641591081
Leisure ProductsMedium

360

13
EV / EBIT29
Price / Owner Earnings97
Owner Earnings Yield1
Dividend Yield78
Price/Sales41
EV / Gross Profit16
Price/Book43
Return on Capital4
Cash Return on Capital15
Return on Equity14
EBIT Margin3
Gross Profitability42
Accruals92
Owner Earnings Margin15
Sales growth25
Profit Growth26
Long-Term EPS Growth6
Owner Earnings Growth4
Reinvestment28
Price momentum48
Debt load97
Refinancing46
Debt Payback1
Liquidity1
Analyst ratings45
Opinion Changes50
Price Target Upside49
Market mood10
Value Creation2/20not creating value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Sturm, Ruger & Company doesn't consistently earn more than its cost of capital, so it isn't yet creating shareholder value.

Profile

CountryUSA
IndustryLeisure Products
SizeMedium
TypePublic Company
ExchangeNYSE
Founded1969
Employees323
Websiteruger.com/index.html
ISINUS8641591081
Last UpdateApr 2, 2026
Indices
D.J. US Aerospace & Defense
Themes
Injection MoldingManufacturing

Description

Sturm, Ruger & Company, Inc. and subsidiaries principally engage in the design, manufacture, and sale of firearms to domestic customers. Virtually all of the company’s sales for the year ended December 31, 2025 were from the firearms segment, with l…

Analysis

Weak and unloved

Sturm, Ruger & Company, Inc. is weak and unloved: below-average business metrics and a price that reflects that disappointment.

Valuation data is not available for this company.

The trajectory is moderate and the balance sheet is adequate. The company scores 2/20 on our value-creation score: not creating value.

Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
12
2023202420252026

All-time high

90

Jan 2025

All-time low

6

Mar 2026

Average rank

52

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
41
44
34
43
Price/Earnings
31
55
57
79
Price/Book
43
54
47
45
Dividend Yield
78
68
70
94
Value (overall)
48
67
54
76

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →