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Harte Hanks

NMQ:HHS · US4161962026
MediaSmall

360

33
Medium confidence — indicative
EV / EBIT91
Price / Owner Earnings7
Owner Earnings Yield44
Dividend Yield1
Price/Sales97
EV / Gross Profit72
Price/Book78
Return on Capital23
Cash Return on Capital44
Return on Equity26
EBIT Margin24
Gross Profitability52
Accruals23
Owner Earnings Margin40
Sales growth10
Profit Growth85
Long-Term EPS Growth9
Reinvestment48
Price momentum18
Debt load47
Refinancing99
Debt Payback10
Liquidity20
Analyst ratings79
Expectations trend50
Market mood74
Value Creation4/20not creating value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Harte Hanks doesn't consistently earn more than its cost of capital, so it isn't yet creating shareholder value.

Profile

CountryUSA
IndustryMedia
SizeSmall
TypePublic Company
ExchangeNASDAQGM
Founded1970
Employees1,966
Websitehartehanks.com
ISINUS4161962026
Last UpdateApr 2, 2026
Index & Theme
Process AutomationCustomer Relationship ManagementContent CreationMarketing AutomationSalesforce AutomationBrand MarketingArtificial IntelligenceCustomer AnalyticsMachine LearningSoftware DevelopmentPredictive AnalyticsAdvertisingConsultingCustomer ServiceData VisualizationDirect MarketingMarketing

Description

Harte Hanks, Inc. and its subsidiaries (Harte Hanks) is a global business experience outsourcing company. The company operates at the intersection of data, marketing, sales, customer care, fulfillment, and logistics integrating front office revenue…

Analysis

Middle-of-the-road

Harte Hanks, Inc. is a middle-of-the-road business: neither the economics nor the price stand out from the peer group.

The price is expensive. You pay 40.8× its owner earnings: the cash an owner could take out each year, which is in the historically expensive zone.

The trajectory is tepid and the balance sheet is adequate. The company scores 4/20 on our value-creation score: not creating value.

Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
59
2023202420252026

All-time high

86

Jan 2024

All-time low

40

Mar 2026

Average rank

58

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
97
96
93
100
Price/Earnings
91
95
85
95
Price/Book
78
81
74
97
Dividend Yield
1
1
1
1
Value (overall)
70
86
75
93

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →