Obermatt

YouGov

LSE:YOU · GB00B1VQ6H25
MediaSmall

360

68
EV / EBIT58
Price / Owner Earnings54
Owner Earnings Yield79
Dividend Yield83
Price/Sales84
EV / Gross Profit77
Price/Book50
Return on Capital41
Cash Return on Capital75
Return on Equity57
EBIT Margin49
Gross Profitability93
Cash Conversion63
Accruals33
Owner Earnings Margin83
Sales growth35
Profit Growth57
Long-Term EPS Growth67
Owner Earnings Growth51
Reinvestment44
Price momentum19
Debt load41
Refinancing16
Debt Payback31
Liquidity57
Analyst ratings74
Opinion Changes50
Price Target Upside79
Market mood59
Value Creation8/20creating some value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

YouGov clears its cost of capital, but the record is mixed across the five tests. Real value creation, just not yet consistent.

Profile

CountryUK
IndustryMedia
SizeSmall
TypePublic Company
ExchangeAIM
Founded1998
Employees2,652
ISINGB00B1VQ6H25
Last UpdateApr 2, 2026
Index & Theme
Consumer ResearchOnline Analysis and ReferencePredictive AnalyticsSoftware DevelopmentConsultingGovernmentInternetInternet of ThingsSoftware

Description

YouGov plc engages in the international online research data and analytics technology. Business Segments The company operates through three business segments which are given below as per the report. Data Products: The company syndicated data offer…

Analysis

Middle-of-the-road

YouGov plc is a middle-of-the-road business: neither the economics nor the price stand out from the peer group.

The price is attractive. You pay 6.8× its owner earnings: the cash an owner could take out each year, which is in the historically attractive zone. At today's price, the market is assuming roughly -9% yearly growth; analysts expect 8%. The price, in other words, assumes less than the experts do.

The trajectory is moderate and the balance sheet is stretched. The company scores 8/20 on our value-creation score: creating some value. Analysts lean positive.

What to watch: Some accounting patterns deserve a closer look. The financial cushion is thinner than comfortable. A large part of the company's book value is the price paid for past acquisitions. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
70
2023202420252026

All-time high

83

Jan 2024

All-time low

1

Jan 2025

Average rank

57

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
84
28
5
1
Price/Earnings
39
46
5
5
Price/Book
50
22
9
2
Dividend Yield
83
46
29
26
Value (overall)
86
13
1
1

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →