Hugo Boss AG, together with its subsidiaries, provides apparels, shoes, and accessories for men and women.
Products and services
The company's portfolio includes apparel, accessories, footwear, and licensed products, catering to various customer ne…
Analysis
Middle-of-the-road
Hugo Boss AG is a middle-of-the-road business: neither the economics nor the price stand out from the peer group.
The price is attractive. You pay 13.0× its owner earnings: the cash an owner could take out each year, which is in the historically attractive zone. At today's price, the market is assuming roughly 0% yearly growth; analysts expect 3%. The price, in other words, assumes less than the experts do.
The trajectory is tepid and the balance sheet is adequate. The company scores 14/20 on our value-creation score: strong value creator. Analyst sentiment is cautious.
Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.
360° rank · history
1007550250
Jan 202347
28
2023202420252026
All-time high
82
Jan 2024
All-time low
25
Mar 2026
Average rank
51
across all years
Detailed & Historical Ranks
Deep dive into 15 detailed ranks and 3 years of history.
Current202520242023
Price/Sales
71
62
53
67
Price/Earnings
67
69
57
42
Price/Book
60
35
29
34
Dividend Yield
23
73
80
32
Value (overall)
61
83
87
31
Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.